ABOVE: The Never Satisfied, with special edition Michelin tyres!
Static Progress (1900-1960)
While EVs were revolutionary when they first came about, fuel powered vehicles soon became more convenient. Outside of major cities, there was no supply of replacement batteries and charging options, and so EVs were severely limited, even when their short ranges began to increase. However, during this time, EVs still kept a healthy market share as lots of more affluent drivers felt that hand-cranking their noisy vehicles was too much work. Ironically enough, the electric motor enabled the invention of the electric starter by Charles Kettering, which meant that many people’s quibbles with fuel-powered vehicles evaporated.
Fuel-powered counterparts were also far less expensive, with a 1908 Ford Model T costing $850 – in comparison, many EVs were at least twice as expensive. By 1923, the Model T price was down to $300, but EV prices hadn’t decreased to maintain competition; in fact, they had done the opposite, with most EVs costing around $3000 by this point. In the decade leading up to World War II, most EV manufacturers had either switched to making ICE vehicles, or quietly gone out of business, although electric vehicles maintained a hold over a few niche use cases, such as a fleet of milk floats in Britain, and a business reminiscent of the Electric Vehicle Company’s taxi venture, which popped up in post-war Japan, where other fuels were scarce and expensive.
The Lightbulb Moment and the EV Renaissance (1972-present)
Of course, we know now that the EV industry simply needed a breakthrough in battery technology, to increase their storage capacity, and provide a rechargeable battery that was mass producable and inexpensive – the catalyst for the all-important research was caused by fuel shortages in the late 1960s. This began with M. Stanley Whittingham, whose invention of the rechargeable lithium-ion battery, which almost doubled the voltage output of previous efforts, bringing rechargeable batteries into practical use! In early 1973, Whittingham was summoned to New York, to appear before a committee of the Exxon board, who quickly decided that they wanted to invest. After several ups and downs, and several important champions such as John Goodenough and Akira Yoshino, who produced major refinements to Whittingham’s original battery design, the lithium ion battery as we know it today was born, and this, along with environmental concerns around ICE vehicles, prompted the EV renaissance we have seen over the last few decades.
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